Simply called "24 hours of Fiesta" Ford Canada wanted to highlight the all new 2014 Ford Fiesta within selected subway stations around Montreal, Quebec. Nine artists were hand picked to create installations inspired by the vibrance and energy embodied within the new Fiesta. Each installation was taken down after 24 hours and moved to a new location. The website is responsive so everyone gets the full experience no matter what device they are on. They were encouraged to take to social media to share their experience via Twitter and Instagram.
@ RD2, Inc.